MGT3325: Product Planning

3 Credits

Overviews issues inherent in product development and product management. These include product strategy, idea generation, market development, product positioning, test marketing, launch, and brand management.

Requisites

All Instructors

GPA: 3.65Most Common: A (66.8%)

This total includes data from semesters with unknown instructors

196 students
WSFDCBA


  • Vince Kim

    Website Lead

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