MGT4309: Services Marketing

3 Credits

Explores how many of the traditional marketing models can be adapted to the marketing of services, as well as introducing entirely new concepts and frameworks specifically applicable to services and services marketing.

Requisites

All Instructors

GPA: 3.22Most Common: B (42.6%)

This total includes data from semesters with unknown instructors

115 students
WUFDCBA


  • Vince Kim

    Website Lead

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